Don’t go to Jared. Goob, this is my response to you.

About two years ago around this time, my father-in-law was helping me shop for his daughter’s engagement ring. Well, it was actually in June of 2005, give or take, but even still, that’s beside the point. At this point, Sarah and I had looked around at numerous shops in the mall, which is the worst idea that I could tell you.

So, let’s start at the basics when it comes to buying a diamond. Men, this is a key thing. Do NOT go out on your own and say “That looks pretty, I’m going to get it.” No. No sirree bob. What you need to do, is you need to find out what your woman wants. While you might have that friend who’s ever so right and tells you “Well man, you’re broke. You can’t afford to get her the best thing out there.” Yeah, that’s true, but gentlemen, this is the woman we love. We can afford to do anything we possibly can for her, so why not try to push ourselves that extra limit? When you find out what she wants, don’t take your eyes off of it. And with this, I mean the 4 C’s.

I’m no gemologist, so I won’t go into them, but you can find good articles online. Noteably, I’d recommend this one for information on the cut and this one for the color, carat, and clarity. There used to be a really good one that I was reading a while back that had all of them and was nicely presented, but I removed all of my linkage.

So, when you’re at the mall and you’re looking at all of these shops, they’ll push you these diamonds that are lower down. You’ll be getting somethign that’s an H or I, SI1, .6 carat, excellent cut, for about 2 grand. If you’re the uninformed consumer, a lot of that might sound pretty good. I mean, you only hear about the carats of the diamond when you hear about the celebrity rings, and to have over half a carat, you think that’s great! Fact of the matter is, its far from it.

See, the trick to buying a diamond ring is to get the diamond and the ring parts separately. Find a jeweler friend of your family that you trust, or you can shop around for the separate diamond, and there are actually plenty of internet websites that you can find your diamond on.

This is what leads me to Jared.

One of the many places that my father-in-law and I stopped at in looking for individual diamonds and settings was Jared’s. And the salesman was just that.

When we were looking for a diamond for my wife’s engagement ring, I was glad I had my father-in-law along for the help. He had done this before–obviously, if he’s my wife’s dad, you know?–and also he had done a bit of work with jewelers and custom jewelry in the past. So he knew what to look for. And me? I kept quiet and listened a lot. And at Jared’s, that was useful.

We were looking for a princess cut diamond, perfectly square table (top of the diamond), and at a high quality and colorless, roughly around half a carat. This is the woman I chose to marry, so I didn’t mess around with what I got her. I got her what she wanted. And when we were looking at Jared’s, the employee who was helping us out, he was helping us find these perfect square ones. And he turned to me and he said “In the twenty some-odd years that I’ve been working in the jewelry business, I’ve seen maybe seven perfect square ones. The one you have is beautiful.” Of course, this is a diamond that alone costs about $4,000 that we’re looking at, which was one of the more expensive ones in the case we were in front of. Makes sense that he’d try to make it “special” for us. Then, I looked down in the case, and I started counting. You see, there were some perfect square ones in the case. Five of them, to be exact. I guess he’s only seen two others over the past twenty years? When we were looking online to find diamonds as well, we probably found a good twenty or thirty in various ranges of color and such.

Hmmmm…. Yeah, I don’t think so.

Needless to say, whenever I see any Jared’s commercial or I hear someone talking about them? I immediately end up talking about the one and only time I went there. If the guy went to Jared’s? He wasn’t smart. He wasted his money.

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    About The Site


    Thanks for stopping by, folks! My name is Adam J. Cohen, and I'm a guitarist/songwriter in Champaign, IL, recently relocated from Orlando, FL where I'm a UCF grad. Here, you'll find vignettes on my life, setlists from open mics and reviews, and whatever else crosses my mind. Enjoy!